Lenoard Sweet in his newest offering "The Gospel Accoring to Starbucks" challenges the church to rethink it's "brand image" in light of a post modern culture. His book indicts not nly the IC bust also the Emergents for their failure to practice what he calls the EPIC life.
E - Experiential
P- Participatory
I- Image Rich
C- Connective
I found his work to be brilliant. The work came off as a heart felt conversation with a pastor rather than a preachy dissertation by a scholar. Though he showed no embarrassment to flex his scholarly credentials this was always done in such a way to accent his shepherding nudge. I was blessed by the ideas he presented and the medium he chose to communicate the ideas through.
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